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Dana Dorcas, Director of Sales, U.S. Cellular (left) |
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Strengthening
our market presence. We made great strides in strengthening
U.S. Cellular’s footprint in 2003. We launched service
in eight new markets in our strategic footprint:
Omaha (Nebraska), St. Joseph (Missouri), Council Bluffs
(Iowa), Rochester (Minnesota), South Bend and Fort Wayne
(Indiana), and Stillwater and Enid (Oklahoma).
In addition, we exchanged
wireless assets with AT&T Wireless, trading our Georgia
and north Florida properties for new spectrum in markets
either adjacent to or overlapping our existing operations.
We are now building out several of the markets acquired
in the transaction, which we plan to launch in 2004.
Separately, we negotiated
with AT&T Wireless the divestiture of our south Texas
markets, which were not contiguous to any of our other,
more established markets. The sale closed in February
2004. We’ll use the proceeds to support the build-out
of several of the new markets and help fund network improvements.
We also made substantial
progress in our Chicago market during the year. In slightly
more than a year, we have significantly grown our market
presence through our marketing campaigns, our stores and
our agents. Our efforts have resulted in strong name recognition,
and most importantly, growth in our customer base and
market share. Chicago is an important market for us, because
it’s the hub of the Midwest and a popular calling
destination for many of our Midwest customers.
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