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Alyson Breeden, Agent Account Executive, U.S. Cellular (left) |
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Launching
new products and services. Offering products and
services customers value is an important part of our customer-satisfaction
strategy. We experienced excellent growth in 2003 in our
short messaging service (SMS), with revenues for the service
growing 270 percent to $17 million. Our next step into
data is easyedge(SM), a robust wireless-data
service that offers customers access to more than 150
downloadable applications, including games, news, sports
information, ringtones and stock quotes.
We introduced easyedge(SM)
in 2003 only after a comprehensive trial run —to
ensure that it was a product customers would want and
value. We got everything right before we launched, getting
the back-office support in place, having easy-to-use applications,
and making sure our associates knew every aspect of the
new product. Customer response has been encouraging, and
we plan to further enhance our data-service products in
2004.
Improving the quality of our
already superb network. Supporting these versatile,
powerful digital products requires a state-of-the-art,
reliable and expandable network. At the end of 2003, we
had upgraded more than 75 percent of our wireless network
to Code Division Multiple Access (CDMA) 1X
technology, a three-year initiative we began in 2002.
CDMA 1X offers customers access to data, speeds the delivery
of information and improves the quality of the wireless
experience. We believe CDMA is technology of the future
for the wireless industry, and that’s one of the
reasons we’ve chosen it for our network. We’re
on target to complete the conversion process on time and
under budget by the end of 2004.
We improved our market coverage
in 2003 by adding more than 500 cell
sites to the network. And to provide even better support
for our network, we opened a new network operations center
in Schaumburg, Ill.
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