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We’re committed at U.S.
Cellular to growing profitably. It’s not something
that happens overnight. That’s why our strategy
is integrated, and why everything we do works toward keeping
U.S. Cellular strong and well positioned for the future.
Over the last few years,
we have been investing in U.S. Cellular’s future
by allocating our resources to longer-term initiatives,
such as strengthening our footprint and our wireless network.
Our capital expenditures in 2003 totaled $633 million
in support of these efforts.
Our expenses were higher this year than last. Much of
the increase was due to integrating operations in our
Chicago market and increasing brand awareness –
also important for our future. But this year we also made
progress in trimming our costs. For example, we negotiated
with other carriers to save the company more than $25
million in roaming expenses. We’ll continue these
efforts in the coming year and beyond.
We also simplified pricing plans, streamlined processes
and consolidated operations, including our billing systems.
Our billing system conversion, which eliminated the dual
billing system in Chicago, has lowered general and administrative
expenses considerably.
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