2003 Annual Report
Financial
Highlights
About
U.S. Cellular
Glossary
of Terms
Map
 
Chairman’s &
President’s Letter
Customers
Expect It
Board of
Directors
Supplemental
Shareholder Info
Financial
Report

In 2003, we strengthened our footprint.


During the year, we exchanged assets with AT&T Wireless, divesting our properties in Georgia and north Florida and adding presence in our strategic markets.

We launched eight markets in our strategic footprint – specifically, in Nebraska, Missouri, Iowa, Minnesota, Indiana and Oklahoma.

Later in the year, we announced the divestiture of our south Texas assets to AT&T Wireless – a transaction that closed Feb. 18, 2004. A smaller market, South Texas was not contiguous to any of our other, more established markets. Proceeds from the sale will free up resources to support the build-out of several of the new markets we acquired during 2003 and help fund our network improvements.

In addition, we made substantial progress in our Chicago market. After operating in our hometown for a little more than a year, we have significantly grown our market presence through our advertising, marketing and public relations campaigns, stores and agents. Our efforts have resulted in strong name recognition, and most importantly, growth in our customer base and market share. Chicago is an important market for us, because it’s the hub of the Midwest and a popular, vibrant destination for many of our Midwest customers.

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