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TDS Values
Our mission is realized every day through living our values and
behaviors. Our values and behaviors define our customer-focused, high-
performance culture.
 Put Customers First.
Our customers are always our first priority. Since achieving TDS' mission depends
on our fulfilling this commitment, each customer must always receive excellent quality
services and our best efforts to exceed their expectations.
Have Integrity.
Integrity is at our core, and central to our every action and decision. Through
demonstrating the highest standards of ethical conduct, we earn the trust of our
customers, shareholders, co-workers, regulators, communities and vendors.
Achieve Excellence.
We are committed to achieving excellence in everything that we do, and particularly
in what we do for our customers. This requires that we continuously improve
our services, products, processes and ourselves.
Act With Respect.
A key element of our success comes from treating one another in a respectful,
empathetic manner, and valuing our co-workers' contributions to our success.
True respect means encouraging others to do what is right, and demonstrating our
respect for human diversity and diversity of ideas.
Be Engaged.
To accomplish our mission and strategic priorities, we must work with pride,
enthusiasm, determination and urgency; and put the success of the team above self.
TDS Behaviors
Teamwork/Collaboration.
We work well together, assisting and supporting one another in serving our
customers and their needs. We communicate openly and honestly with each other.
Innovation/Creativity.
We are constantly looking for new and creative ways to improve the services we
provide to our customers, and the processes through which we provide them.
Attention to Detail.
Our customers rely on our "getting it right," including the details. By doing so, we
enhance our reputation for excellence, further exceed our customers' expectations,
reduce rework and enable the team to move ahead to new projects.
Empowerment.
Everyone must be a leader in his or her area of responsibility. When something
should be done to help a customer or improve the business, we will do it, and do
it to the best of our abilities. We develop our talents and skills to enable greater
empowerment.
Responsibility.
We always strive to meet our commitments to our customers and co-workers, taking
full responsibility and accountability for our actions.
Assisting Communities We Serve.
We are good corporate citizens, providing leadership, resources and support to improve the lives of
those who live in the communities we serve.
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